Together, Printing Solutions, O’Neil Printing, and Rule29 offer a full-spectrum platform—one that connects creative, production, and technology under a single, values-driven umbrella.

“We couldn’t be more excited to welcome Printing Solutions into the family of O’Neil companies. Their energy, creativity, and expertise perfectly complement our mission—and together, we’re creating a platform that blends legacy craftsmanship with the most innovative thinking in the industry.”

— Simon Beltran, President & CEO, O’Neil Printing

Printing Solutions: Nimble, bold, and relentlessly efficient.

• Experts in custom can and bottle labels, including regulatory compliance and design-aware packaging
• Pioneers in branded print portals that simplify complex, multi-location ordering
• Specialists in large-format graphics, event signage, and retail displays
• A culture built on ownership, innovation, and humanity—now proudly an employee-owned company (ESOP)

“We’ve worked closely with the O’Neil team for a while now, and it already felt like we were part of the same family. Making it official just made sense. And with Rule29 in the mix, we’re adding a whole new creative dimension to what we can offer our clients.”

— Andrew Pinch, Founder & COO, Printing Solutions

O’Neil Printing: Over 117 years of delivering excellence through print—and now, pushing that excellence forward with advanced technologies and modern solutions.

• Deep industry focus in healthcare, education, non-profit, and hospitality
• Leaders in technology-forward workflows: marketing automation, data-driven direct mail, and print-on-demand platforms
• Masters of complex production, high-touch service, and high-stakes deadlines
• A trusted name that helps brands make meaningful, measurable connections

Rule29: A creative brand agency that brings clarity through strategy—and impact through execution.

• Experts in brand development, storytelling, and marketing strategy
• Full-service capabilities across print, web, motion, environmental, and AI integration

Built for Brands That Want to Grow

The power of this platform is not just in what we do—it’s in how we work together.

You might work with one of us.
You might work with all three.
Either way, you get the benefit of a team built to move seamlessly—from big idea to polished execution.

No handoffs lost in translation.
No egos. No silos.
Just the right team for the right need, at the right time.

Same People. Bigger Promise.

If you’ve worked with us before, know this: we’re still Printing Solutions.

Still fast. Still focused. Still right where you need us.

Now, we’re better equipped than ever to meet the needs of brands across industries.
We’re not just expanding our tools—we’re expanding our impact.

And as an employee-owned company, our team is more personally invested than ever in helping your message succeed.
Because when you trust us with your message—your product, your voice, your story—we don’t take that lightly.
We take it all the way.

For Every Message

This is more than a new chapter.
It’s a new platform.
A stronger foundation.
A bigger stage.

Whether you’re launching a new product, unifying your print across multiple locations, or reimagining how your brand connects with customers—we’re here for you.
With clarity. With care. With creativity.
And always—for every message.

Connect with us today. Let’s turn your next big idea into something people will remember.

The post A Platform Built to Perform appeared first on Printing Solutions.

The kings and queens who ruled best throughout history were the ones who paid attention to their predecessors. They avoided their mistakes and double-downed on their successes. Branding is no different. If you want your brand to rule the land, you need to pay attention to what big companies are doing to make their brands reign supreme. Here are five principles to follow that will give your brand the royal treatment.

#1. Take A Risk

“Fortune favors the bold.” It’s an old cliché, but clichés exist for a reason: Because they are often true. It doesn’t matter how much potential your brand has, or how good your products & services may be: If you aren’t willing to take risks, you’ll never be able to build your brand. Big companies build their brands by setting themselves apart from their peers. If your message and identity is a mirror image of your competition, it won’t excite your customers. People want to feel like they belong to something unique. Nobody wants to say, “Yeah, I’m working with this company that’s like all the other companies.” People want to feel like their choices MATTER.

One of the biggest reasons why taking risks is so important is that it helps you understand who your audience is. When you take a chance, you always run the risk of alienating people. Don’t worry so much about who you might drive away: Pay attention to the people who stick around, and the ones that are attracted to your business when you go bold with your branding. There could be entire demographic groups out there who’d be a great fit for your business that you don’t even know about yet!

#2. Appreciate The Fans

When it comes to being successful in business, it’s all about love. Matt Blanton, owner of Printing Solutions, says it best: “ Being able to appreciate your customers not only shows you are paying attention, but that there is a genuine care for them.” Loyalty and enthusiasm for your business should be rewarded. You’re not the only game in town: If you want to keep a strong customer base, show your gratitude for their continued business.

Printing Solutions doesn’t just talk the talk: We walk the walk. Matt Blanton explains: “We offer a fun newsletter twice a month that has fun giveaways for gift cards to local restaurants or entertainment destinations just because we want our client to have fun, play, and get informed of the print world.” Not only is a seeding reward in your newsletters a way of showing appreciation to your customers, it encourages them to engage with you. Those coupons and discounts you put in your emails makes it more likely that customers will read your emails and not treat them as span.

Don’t just limit yourself to emails, either: There are other ways to say thank you. “We also encourage our clients to stop in at anytime”, Blanton said. “We love our Google+ clients who reviewed us too because you get a $10 Starbucks gift card when you review. We like to reward those who deserve to be rewarded”.

BONUS: 3 Tips To Closing A Lead

#3. Followup With Email & Direct Mail

When it comes to branding, the old saying “Silence is Golden” doesn’t hold up: It’s more like “Silence is Fool’s Gold”! A key part of branding is presence: If you want people to remember you, you need to keep reminding them that you exist. Big businesses like Starbucks became such huge successes because they understand the importance of maintaining their presence. If people can’t see you or hear from you, they’ll be paying attention to your competition instead.

This is why email lists and direct mail marketing are worth their weight in gold. They’re both proven, time-honored methods of regularly engaging your customers. The trick is to make sure you build value into your communications. As we said earlier, offers and coupons are a great way to do that. But you can also use your communications as a way of demonstrating your personality. Writing emails with a more personable, humorous quality can endear you to your readers. Creating mailers with eye-catching and bold designs will keep them out of your customer’s recycling bins.

#4. Remember To Have Fun And Be Creative

Who doesn’t like having fun? Just because you take your business seriously doesn’t mean you always have to be serious. The backbone of any successful brand is a motivated and energized team. If your colleagues are enthused and energized about their work, it will make for a stronger brand. And few things can boost workplace morale and bring people together like some good old fashioned fun. You know what they say: All work and no play makes Jack a dull boy.

Developing a strong and positive company culture is just as important as attracting customers. Good culture attracts great talent. Most big companies set aside a part of their budgets for team-building exercises, after work parties and other activities that keep the team happy and dedicated to their brand.

At Printing Solutions, we practice what we preach. From company outings to the ping-pong table we have at the office that we use to blow off some steam, we keep things fun and exciting so we can stay serious about our work. Matt Blanton explains why this is so important: “We want to provide a free creative space as well as a place where ideas are welcome. Once people see this part of our company’s personality, the relationship will just build from there.”

That’s the other thing about having fun: Great brands have fun with their customers too! Think of unconventional and unique promotions that let you engage directly with your customers in a fun way. From canned food drives to dodgeball games and sponsored events, anything that gets you and your customers out of your safe zones and doing something fun will make your brand look more appealing and fresh.

#5. Market To “Your People”

What separates a powerful brand from a weak one? Passion. Just ask Matt: “What makes these companies have a good solid brand is that they have a strong mission and a very targeted audience that they market to. They literally give people exactly what they want. I believe that a lot of these companies have a non-stop passion and belief in their brand. I know that a lot of these consumers can feel passion in the brand identity that these large companies have.”

That’s where the branding magic happens, folks: When customers can tell that YOU are passionate about what you bring to the table, they will be too. It’s like when you smile at someone and they smile right back: Most of the time, they don’t even do it intentionally- It’s a reflex. Human beings tend to respond to enthusiasm by mirroring it.

To have that passion, you need to build your brand around a product or service that is needed by people. That’s how you build a solid foundation and following for your business. If you don’t already have a targeted audience in mind, you need to start developing a model for who your ideal customer is. What demographics do they tend to fall into? Where are they from? What are their interests? What need is your product or service fulfilling for them? Answer these questions and you’re well on your way to making brand magic happen.

BONUS: 2 Printing Success Stories That Are Sure To Inspire

You need bold print material to build a bold brand. Printing Solutions has got the talent and technology to give your brand what it needs to Succeed. Give us a call at 480-596-6300 or click here.

The post 5 Lessons You Can Learn From Big Companies About Branding appeared first on Printing Solutions.

But size isn’t everything. Certain mistakes can really set your large format signs back, rather than making them work for you. If your banners and posters aren’t getting the response you want, we have some suggestions as to what you might be doing wrong.

BONUS: Why Large Format Printing is the BOMB!

1. Too Wordy

The beauty of large format printing is that you don’t have to write an essay to get your point across. In fact, this type of advertisement usually works better when it has fewer words. Billboards, posters, and window decals are all seen with just a glance in passing, so you want to make sure your message is delivered in a split second. Your word count should be in inverse proportion to your poster size (we recommend sticking with fewer than 10 words).

2. Too Cluttered

We can’t over-stress the importance of a good, clean design. Unfortunately, we see too many banners with a design that’s anything but clean. When a banner or poster is too cluttered with images, graphics, colors, and bold font choices, your audience gets lost. Should they focus on the giant background image, the words in the fancy font, or the one word highlighted in a standout color? Give your audience one main focal point that all other visual elements complement and point toward.

3. Too General

While design is certainly a huge factor in the success of your large format signage, it still isn’t all there is to a great campaign. If your banner is too generalized in an attempt to appeal to everyone, you’re probably going to miss out on quite a few customers simply because it doesn’t appeal to them. Your large format printing is much more successful if you choose a specific audience and tailor your materials to them.

4. Wrong Format

Another mistake we often see is customers choosing the wrong format for their signage. We love our stand-up posters and retractable banners, but if you’re planning to place this signage in your window, a decal may be more effective. Carefully evaluate all of your signage needs and consider what type may be best for each location that you plan to use it. If you are unsure, the signage experts at Printing Solutions will be happy to offer suggestions based on your space.

BONUS: Why is Large Format Printing So Important

For more tips on large format printing, or to find out which large format is best for your business, give Printing Solutions a call at 480-596-6300.

The post Large Format Printing and What You Are Doing Wrong appeared first on Printing Solutions.

Some branded materials just aren’t cool. Every company does them, or your employees already have several from various events. How do you get your staff excited again to flaunt your branded company materials?

If this is the dilemma you’re facing, we’ve got you covered with a list of the five coolest branded materials your staff is sure to love.

BONUS: Logo Development and Your Brand Future

1. Water Bottle

Coffee mugs are great and we love them, but let’s face it. They’re not exactly take-anywhere. Instead, give your employees a branded water bottle or insulated tumbler. They can stay hydrated on the go, and you just got yourself a little bit of free advertising.

2. Bound Notebook

Gummed-edge notepads have long been a standby in many companies’ freebie boxes and trade show kits. While we’ll never debate the need for paper — we are a printing company, after all — we do think there’s a good way to kick the notepad up a notch. Why not offer your employees a bound notebook instead? Our booklet-style notebooks are a classy step up from the basic notepad, and your employees will always have a place to jot down notes during their next meeting.

3. Portable Charger

There’s nothing worse than your phone’s battery dying when you’re out and about, especially if you’re waiting on a call from a lead. That’s why a branded portable charger is the perfect company swag to give your employees. They’ll never miss another client call, and everyone will be jealous of the cool company that gave their phone the gift of life.

4. Stylus Pen

With the proliferation of smartphones and tablets, your employees are likely using your carefully printed ballpoint pens less and less. What’s a company to do? For your next batch of pens, switch to a style that includes a smartphone stylus. This adds instant cool factor to your company’s pens, and it means they’re twice as likely to use as a standard ballpoint.

5. Ultra-Soft Tee-Shirt

We know, we know. A tee-shirt isn’t the most original idea for a brand gift because nearly everyone does them. Still, there’s something to to say for a free shirt, especially if it comes already super soft. Choose a shirt that comes pre-shrunk in a buttery-soft fabric to guarantee your employees will completely love it, and bonus points if you let them wear the shirt to work.

BONUS: Unique Branded Merchandise/Swag to Give Your Employees

For more ways to stand out from the crowd or for help designing your next company swag, give Printing Solutions a call at 480-596-6300.

The post The 5 Coolest Branded Materials Your Staff Will Love appeared first on Printing Solutions.

At Printing Solutions we’ve helped dozens of businesses with countless successful direct mail campaigns, and we’ve got some insider tips for how to completely blow away the competition.

Related: How to Get the Best Results Out of Direct Mail Marketing

Get Personal

Direct mail gives you something your competition doesn’t have — an in with your customers. Through direct mail you are literally placing your business directly in their mailbox and hands, and they’re bringing you into their home.

Looks Aren’t Everything, But…

We all know the saying, “You can’t judge a book by its cover,” but with direct mail marketing, that’s exactly what customers do. If your mailers are poorly designed, your company automatically looks unappealing. Font, colors, white space, and even paper quality all play a factor in response rate, and using each to your advantage puts you way ahead of the rest of the competition.

Be Strategic

You want to bring in as many customers as possible, sure, but not everyone in the phonebook is a potential customer. Who is your ideal client? What do they do for a living, what are their hobbies, and where do they go for fun? If the majority of your customers are men ages 18 to 35 that like playing contact sports, you shouldn’t waste your marketing budget sending postcards to senior centers and women.

Track Responses

Keep count of how many customers respond to your marketing and examine the results. Of those who failed to respond, what are some common factors? Are you missing the mark with a certain age group? Is one zip code less responsive than another? Examine this data with every mailing and use it to refine your marketing strategies even more.

Follow Up

While direct mail is one of the most effective marketing tools, it’s still easy enough for a customer to throw away a postcard without responding. You need to have a plan in place for following up with customers who don’t respond. This is one thing that most companies don’t remember to do, or don’t realize is important, and doing so gives you an immediate advantage over the others.

Related: 5 Common Direct Mail Mistakes Most Businesses Make

For more direct mail tips or for help starting your own direct mail campaign, give Printing Solutions a call at 480-596-6300.

The post How to Blow the Competition Out of the Water Using Direct Mail Marketing appeared first on Printing Solutions.

That’s where large format printing comes in. From banners to signs to posters to decals, these oversized pieces can have an equally oversized role in getting your name and products out there. So why large format printing? Read on.

BONUS: How to Make Your Large Format Printing Stand Out

It’s Simple

Large format printing gives you the space to spread out your design, making it clean and clutter-free. If a design is too busy, our over stimulated eyes simply pass over it without really reading or comprehending what the sign says. With a clean design in a large format, your customers will get your message loud and clear.

It’s Versatile

Large-format printing is great for trade shows, banners, posters, retail signage, or even window clings or wall decals. And with our retractable banners, you can even take your large format printing with you on the go, wrinkle free.

Size Matters

Let’s face it — huge banners are more attention grabbing than small ones. They’re hard to miss, and that’s a good thing. Use this to your advantage when planning your signage and include your most important or urgent message on your largest format printing.

BONUS: Banners are Making Brands go BOOM!!

To learn more about large format printing and how it can help your business, give Printing Solutions a call at 480-596-6300.

The post Why Large Format Printing is the BOMB! appeared first on Printing Solutions.

If you said yes, you’re not alone — growth and longevity are two of the words most commonly associated with the color green. And it’s that power of suggestion that makes color one of the best marketing tools out there. Color speaks. It’s a form of nonverbal communication because it carries meaning through association, but it carries every bit as much meaning as the words you choose.

So what colors work best for direct mail? That depends on what you’re trying to accomplish and who you’re targeting, but there are a few that usually do the trick. We’ve got a breakdown for you below.

BONUS: 5 Things Your Logo Should Say About Your Business

Blue

Blue is the most commonly used color for direct mail and marketing. Not surprisingly, in color psychology blue generally represents trustworthiness and professionalism. But there’s more to its popularity than that — more than half of Americans report blue as their favorite color, and men tend to respond strongly to it, though it doesn’t do quite as well with women. The downside: Blue suppresses appetites, so if you’re marketing a food product or restaurant, this may not be your best option.

Red

Whereas blue indicates trustworthiness and dependability, red is generally perceived as exciting, bold and risky. It may also be seen as romantic or amorous — think roses and wine. Red draws the eye more than any other color, and it increases appetites, especially when combined with yellow (think of every fast food logo ever). Because it has such a draw, red may not be the best choice for a main color. Use this one sparingly, pulling it out for accents and emphasis.

Yellow

Yellow can be a great choice for direct mail materials if you’re trying to generate happiness and optimism, but it can be fatiguing to read for long periods. Consider using yellow as an accent color rather than your main tint.

Green

Green has proven quite effective for direct mail related to growth, health or safety. Traditionally it has signified abundance, money and healing, but recently has been expanded to encompass recycling and environmentalism as well. It is generally a calm, soothing color that puts people at ease, which may contribute to its effectiveness in direct mail.

Black and White

These two colors show up somewhere in almost every design, but their use should be strategic. Though often considered a power color, black can also be reminiscent of evil or death. White is often associated with purity, but it can also come across as sterile or cold. When used together without a more striking color, black and white can be a bit boring. Balance them with more visual interest for the best success.

Purple

Purple is rarely the best color choice if you’re trying to appeal to both men and women — though most women respond well, men tend to have a negative reaction to the color. Consider using it for campaigns that target mainly women.

BONUS: Why Your Web Designer and Print Company Need to Communicate

Orange

Orange is widely reported as being America’s least favorite color, possibly because it sends mixed signals — dark orange can signify a lack of trustworthiness, while a more yellow orange can be related to wealth or wisdom. An orange that falls more in the middle can convey energy, warmth and enthusiasm. If you’re thinking of using orange in your direct mail campaign, consider the various shades and tints of orange carefully.

For more design tips or for help creating a direct mail campaign, give Printing Solutions a call at 480-596-6300.

The post What Colors Work Best for Direct Mail Campaigns? appeared first on Printing Solutions.

In our years of experience as a leading Arizona print and design agency, we’ve worked with dozens of businesses to launch countless successful direct mail campaigns. Here are some things to consider as you build your direct mail strategy.

Short and Sweet or the Full Spiel?

The length of your message should be tailored to reflect what you want to accomplish with your direct mail campaign — sometimes a simple postcard or brochure will do the trick, but sometimes a more traditional letter is preferable. Think carefully about the purpose of your marketing and decide how much it will take to get the message across. Remember that sometimes less is more.

BONUS: Leverage Postcards to Build Business Relationships

What’s your Call to Action?

It’s not enough to just tell your customers about a new product or service you offer. The best direct mail doesn’t just inform; it urges customers to act on that information. This can mean asking customers to like your company Facebook page, sign up for email newsletters, or schedule a consultation or estimate. Your direct mail doesn’t have to get customers to make a purchase; it just has to get them in the door.

What’s the Incentive?

Direct mail is one of the most popular marketing methods out there, which means that you’re not the only business doing it. One of the best ways to stand out from your competitors is to include an offer for your customers. Give them a reason to choose your company over everyone else.

Matte or Glossy?

If you’re sending a full-blown letter, matte paper is usually your best bet, but if you’ve opted for something smaller, like a postcard, you may want to consider printing on glossy. Smaller pieces tend to get overlooked in the piles of junk mail your customers receive, but glossy has a luxurious sheen that makes people stop and look. Even for matte finishes, the weight of the paper matters. A thick papyrus texture conveys a more formal tone, whereas standard printer paper is more casual.

Full Color or Black and White?

We usually suggest incorporating color somewhere into your marketing materials because rich, vibrant colors generally attract more attention than a black and white scheme, but that doesn’t mean every square inch of your mailers has to be covered in color. For a more subtle approach that still wows, you could use a postcard that is mainly black and white but has one or two colors that really pop. If you’re sending a letter, you may want to consider using custom letterhead outfitted with a color version of your company logo.

BONUS: What Custom Letterhead Says About You and Your Company

Are you looking to launch a direct mail campaign? For help designing your mailing materials, give Printing Solutions a call at 480-596-6300.

The post What’s Your Direct Mail Strategy? appeared first on Printing Solutions.

So how do you convey the message in a way that is appealing to your audience, is recognizable, and gets the point across distraction-free? We’ve got some tips for you.

BONUS: Make Your Direct Mail Postcard Pop!

Sans or Serif?

Serif fonts like Times New Roman, Garamond or Georgia are the most popular choices for large chunks of printed text. Studies have shown that serif fonts are easier to read than sans-serif when used in printed material. Large sections of sans-serif fonts cause readers to constantly backtrack and re-read. Not exactly the effect you want to have in a direct mail campaign. We recommend sticking with one of the above serif fonts for letters, brochure copy, and any other large chunks of text. If you want to use a sans-serif font, incorporate it into headlines, pull quotes, or a bulleted list.

Stay on Brand

One function of direct mail is building brand recognition, so it’s important that your mailing materials are in keeping with your brand. Incorporate your company’s logo, as well as the same colors and key design elements that are present in other company materials. Perhaps most importantly, be consistent in your font choice. If your logo and website use Helvetica extensively, you don’t want to suddenly switch to Courier for the postcards you send out. It won’t make sense visually or strategically.

Emphasize Appropriately

Bold and italic fonts can be a great way to underscore certain key points of your message, like “Free” or “New” or a call to action. But that doesn’t mean you should them for the entire mailer. If you emphasize the whole message, you emphasize none of it. It’s just in a really dark or slanted font. Choose wisely. If you wish to incorporate either of these elements into your mailing materials, be sure to choose a type family that offers both variations.

Less is More

Using multiple fonts to complement each other is a pretty standard design practice, but limit yourself to two or three fonts. More than three makes the design incoherent and distracting, and fewer than two simply lacks visual interest. Choose one font for your body text and second for accent text like headers, captions and pull quotes. If you would like to use three fonts, we recommend simply using an italicized version of your accent font for captions.

BONUS: How Often Should You Update Your Direct Mail Campaign?

For more design tips or for help launching your direct mail campaign, give Printing Solutions a call today at 480-596-6300.

The post Picking the Right Font for your Direct Mail Campaign appeared first on Printing Solutions.

BONUS: 3 Ways to Track Direct Mail Effectiveness 

The solution: Combining your social media and direct mail campaigns to create maximum customer engagement. We’ve got some tips for how to do just that.

Cross-Promote

Direct mailers are a great platform for promoting your social media profiles. Whether you simply include your Facebook URL at the bottom of a postcard or design a new mailer specifically to promote your Facebook page, placing your social media profiles directly into someone’s mailbox automatically increases your opportunity for growth. You can also use Facebook to create more direct mail customers by sharing and promoting your website — preferably a page where customers can sign up to receive coupons and newsletters in their mailbox.

Incorporate a QR code

Including a quick response (QR) code on your direct mailers can be a great way to redirect your customers to your Facebook page. There are several simple to use QR generators online, and they can be used to direct your customers to any number of URLs.

Create Exclusivity

Try offering a special promotion only for direct mail recipients who like your Facebook page. Advertise the promotion only on your mailers and to create a sense of exclusivity for your customers. They’ll feel like they’re getting away with something, and you’ll be growing your social media presence and customer base.

Hold a Contest

Contests are another great way to incorporate both direct mail and social media in your marketing strategy. Create a giveaway or contest on Facebook and send out a mailer announcing the competition. You can also promote this through your other social media for a broader reach in your campaign.

BONUS: Can Social Media Marketing Really Help My Business?

Questions About Integrating Direct Mail?

For more ideas on how to combine your print and digital strategies, give Printing Solutions a call at 480-596-6300.

The post Integrating Direct Mail with Facebook for Maximum Results appeared first on Printing Solutions.