Together, Printing Solutions, O’Neil Printing, and Rule29 offer a full-spectrum platform—one that connects creative, production, and technology under a single, values-driven umbrella.

“We couldn’t be more excited to welcome Printing Solutions into the family of O’Neil companies. Their energy, creativity, and expertise perfectly complement our mission—and together, we’re creating a platform that blends legacy craftsmanship with the most innovative thinking in the industry.”

— Simon Beltran, President & CEO, O’Neil Printing

Printing Solutions: Nimble, bold, and relentlessly efficient.

• Experts in custom can and bottle labels, including regulatory compliance and design-aware packaging
• Pioneers in branded print portals that simplify complex, multi-location ordering
• Specialists in large-format graphics, event signage, and retail displays
• A culture built on ownership, innovation, and humanity—now proudly an employee-owned company (ESOP)

“We’ve worked closely with the O’Neil team for a while now, and it already felt like we were part of the same family. Making it official just made sense. And with Rule29 in the mix, we’re adding a whole new creative dimension to what we can offer our clients.”

— Andrew Pinch, Founder & COO, Printing Solutions

O’Neil Printing: Over 117 years of delivering excellence through print—and now, pushing that excellence forward with advanced technologies and modern solutions.

• Deep industry focus in healthcare, education, non-profit, and hospitality
• Leaders in technology-forward workflows: marketing automation, data-driven direct mail, and print-on-demand platforms
• Masters of complex production, high-touch service, and high-stakes deadlines
• A trusted name that helps brands make meaningful, measurable connections

Rule29: A creative brand agency that brings clarity through strategy—and impact through execution.

• Experts in brand development, storytelling, and marketing strategy
• Full-service capabilities across print, web, motion, environmental, and AI integration

Built for Brands That Want to Grow

The power of this platform is not just in what we do—it’s in how we work together.

You might work with one of us.
You might work with all three.
Either way, you get the benefit of a team built to move seamlessly—from big idea to polished execution.

No handoffs lost in translation.
No egos. No silos.
Just the right team for the right need, at the right time.

Same People. Bigger Promise.

If you’ve worked with us before, know this: we’re still Printing Solutions.

Still fast. Still focused. Still right where you need us.

Now, we’re better equipped than ever to meet the needs of brands across industries.
We’re not just expanding our tools—we’re expanding our impact.

And as an employee-owned company, our team is more personally invested than ever in helping your message succeed.
Because when you trust us with your message—your product, your voice, your story—we don’t take that lightly.
We take it all the way.

For Every Message

This is more than a new chapter.
It’s a new platform.
A stronger foundation.
A bigger stage.

Whether you’re launching a new product, unifying your print across multiple locations, or reimagining how your brand connects with customers—we’re here for you.
With clarity. With care. With creativity.
And always—for every message.

Connect with us today. Let’s turn your next big idea into something people will remember.

The post A Platform Built to Perform appeared first on Printing Solutions.

GRAPHIC DESIGN TRENDS

Watch for these design-specific trends in 2023 – Colorful gradient backgrounds, photography with grainy or textured effects, and unique typography with bold details and ligatures. Utilize these trends in your projects to convey modernity and awareness.

FOSTER AN EMOTIONAL CONNECTION BY TELLING A STORY

Now more than ever, consumers want brands to show off their unique personalities, hear the voices behind the product, and connect with the company on a personal, emotional level. Don’t be shy – step outside your brand’s comfort zone! Try using bold color combinations, funny slogans, and conversational verbiage. When it comes to marketing, here’s all you need to know: Stories Sell. Use your printed and digital offerings to communicate a detail-oriented story pertaining to your brand and product; showcase emotions and instances where your product or service can make a positive difference in how someone goes about their day. Consumers are overloaded with choice – eliminate confusion with empathetic approaches and convenient solutions. A positive emotional connection is also one of the biggest factors in consumer loyalty, in addition to exceptional customer service.

For inspiration on popular brands that excel at telling stories, look to companies such as AirBnb, GoPro, and Coca-Cola.

DIGITAL, THEN PHYSICAL

Think about how your printed products can amplify your existing successful digital applications – instead of ages past where we thought print first, and digital second. Consider your social media platforms, website, and other digital offerings and what tangibility factors are being missed. How can your digital and physical products work in tandem? To make a lasting impression, make sure the physical offerings you choose are easy to use, reusable or edible, and appropriately applicable to your brand.

An example of this methodology would be a coffee shop that offers a punch-card for repeat customers, that boast various cheeky prompts and a QR code that links to the shop’s Instagram account. Customers would then likely post a photo of their coffee and their unique punch card, resulting in free marketing, sincere social media interaction, and a printed item that the consumer holds on to for a long-term benefit.

LITTLE DETAILS, BIG RESULTS

Special effects and finishes can help your project go from ordinary to luxury – now more accessible than ever! In the age where so much of our life is digital, lean into the experience of a tangible printed product with paper textures and colors, visual effects such as foil or raised UV, laser-cut detailing, and more! If done well, your product will be remembered as high-quality, unique, and artisan.

SUSTAINABILITY IS ALWAYS IN STYLE

To ensure that your brand stays modern and accessible, it’s important to include sustainable materials and products in your offerings. Additionally, be prepared to answer questions regarding if your processes are rooted in sustainability; the modern consumer wants to know if your company is responsible and aware of both short and long-term impacts. Putting forth an effort towards sustainable practices can help your organization secure lasting partnerships with proactive consumers.

––

Has your brand already implemented any of these trends, or have plans to try them this year? We’d love to hear from you. Got any 2023 trends to add? Let us know!

The post FIVE TRENDS TO CONSIDER IN 2023 appeared first on Printing Solutions.

We go to TED talks for inspiration, education, and as an entertainment resource. Every so often, someone on the team will find a useful TED talk and share it with the entire team.

TED’s mission is to spread ideas through people who “seek a deeper understanding of the world” and “believe passionately in the power of ideas to change attitudes, lives, and ultimately, the world.” And that’s something that — as a company that helps business influence, market, and attract audiences for our clients — we can really get behind.

So in the interest of spreading ideas and changing the world, we wanted to take a moment to share our team’s 3 favorite TED Talks with you. Which is your favorite?

1. Sasha Strauss: From Branding With Love

This TED Talk is a favorite of our marketing director Kristyn Dingman, who is a big fan of Sasha’s business model. But in this talk, his ability to inspire his audience with clever metaphors and funny sense of humor really shines through. It’s also a great look at the potential that marketing and branding hold. If you’re struggling to find your company’s voice, this TED Talk is a must-watch.

2. Avi Reichental: What’s Next in 3D Printing

This particular TED Talk is a favorite with the entire team here at Printing Solutions. It’s a really cool sneak-peek at new methods of 3D printing, and is a great look into the future of the print industry. Watching this makes us excited for just how amazing 3D printing is … and what it will become.

3. Simon Sinek: How Great Leaders Inspire Action

Our project managers are big fans of this TED Talk from Simon Sinek. It really hits hard on the idea of inspiration, as well as what it takes to lead others at work or at home. If you are in a leadership role or even just looking for the skills to inspire those around you, this is a perfect watch.

Ready to change the world with your ideas? Our team at Printing Solutions would love to join you. Give us a call at 480-596-6300 to let us know where we can help.

The post Our 3 Favorite TED Talks You Must See appeared first on Printing Solutions.

Bonus: In the Shoes of a Graphic Designer

Connect the Dots

CMYK is a subtractive method of printing that relies on layered dots of color to mask the white background of the paper. More ink on the paper means less light that reflects (hence the subtraction).

Inks used in CMYK printing come in 4 colors: Cyan, Magenta, Yellow, and Key (a printer’s name for black, since black is often used to outline an image as a guide).

CMYK inks are applied in set patterns of tiny dots that appear to create a solid color … similar to the pixels on a digital image. Layers of these dots in different amounts of ink create any shade or color. Here’s an example of how the colors work together:

Image via

CMYK colors sometimes translate in terms of percentages. For instance, the blue that we use for our Printing Solutions brand is C100 M30 Y0 K0, or 100%, 30%, 0%, 0%.  

Color By Number

CMYK typically produces a higher quality of print job than your standard home office printer, which prints in RGB. RGB uses combinations of Red, Green, and Blue inks to create varying colors and shades.

“RGB is a 3-color process with fewer colors mixing together to achieve a specific color,” says Kristyn Dingman, Printing Solutions’ Director of Marketing. “Because there are fewer colors to choose from, a CMYK print is preferred to achieve a true color.”

That’s not to say that CMYK produces perfect color every time, the way a Pantone ink would. Pantone inks come in pre-mixed colors according to an exact formula that can be replicated with the same results every time. CMYK, on the other, hand, may have some fluctuations in tone, especially when converting from Pantone to CMYK.

“You are taking something that is already made and trying to dissect it and then reinvent it,” Kristyn says. “The same thing happens when you take a CMYK color and convert it to a Pantone. There is the possibility that the colors may look different from one process to another.”

However, Pantone’s level of perfection comes with a heft price tag that simply isn’t practical for most companies. CMYK is a more affordable solution that still produces a very high quality print product. Here at Printing Solutions, we print about 85% of our projects in CMYK and about 15% in Pantone.

Bonus: The Worst Advice I’ve Ever Heard About Print

Want to know how CMYK printing can help take your business to the next level? Our team at Printing Solutions would love to show you how! Give us a call at 480-596-6300 today.

The post Everything You Need to Know About CMYK appeared first on Printing Solutions.

Here at Printing Solutions, we are constantly finding new ways to not only inspire each other, but ourselves as well. Here are the top 11 things that inspire our team.

1. Motivational Quotes

A huge source of inspiration is our team’s Quote of the Day. It can be funny, serious, wise, or made up. Each morning a different team member takes turn coming up with this quote, so we get to draw from each other for inspiration. It’s a great way to wrap up a meeting as well as get the creative juices flowing.

2. Get the Blood Flowing

Another way we like to get inspired is to play a game of Ping-Pong or basketball. Studies have shown that exercise really does help with creativity and concentration, so we like to shake things up and get our blood flowing when we feel uninspired.

Fresh air also helps! Our Graphic Designer Chris Danner is a big hiker and loves to go on walks during the day. He’s a big fan of animal life and the good ol’ outdoors, and draws his inspiration from Mother Nature.

3. Teamwork

The best thing about working with such an awesome team is that everyone has such different talents and abilities that others can lean on. A lot of the time, our designers will approach a whole different department and get their inspiration from an outside perspective. We love this approached when it comes to logo creation or branding for a client. Sometimes, it takes a new pair of eyes to inspire something.

4. Crank the Tunes

Our Project Manager Autumn Iversen draws inspiration from the music she listens to. She is our country music fan, and she is very good at focusing and cranking things out through the day. We have to push her to get away and take breaks!

5. Make a List

For us, motivation to work hard comes from the team as a whole. Everyone has a daily task list, and we all write one task that we will push ourselves to do on the whiteboard in our office. Then as a team, we strive to make sure everyone succeeds in that task. Yes, there are days when someone may fall short, but the best teams ensure that their members can succeed the next day.

6. Feed Your Mind Body

Our Creative Director Justin Ketchum is a big fan of lunch. Having a great meal is one of the most important things in a day for anyone, because when your body works well, so does your mind. Some foods have even been shown to boost creativity and inspiration! Justin loves to take the time to enjoy some really great food throughout the day, which helps him refocus and think more creatively.

7. Think Outside the Box

Sometimes all we need to be inspired is some time away from work. Sitting and having lunch as a team, playing a quick game of Pictionary, or even relaxing our eyes and lounging on our giant bean-bag chairs is a good way to reset our minds and help us think differently.

When you free your mind and get away from the grind, you tend to have a lot of creative inspiration from the things around the office. And one of the greatest signs in our office is placed in one of the most perfect location to help us remember this:

8. Loved Ones

For many of us, our families and loved ones are what inspire us. This is certainly true for our Senior Project Manager Matthew McConkey. When he is not grinding away at the day, he finds comfort and inspiration in the home videos his wife sends him of their young son, Ethan. We can tell when Matthew gets a cute picture or quick video because we can hear him laughing from across the office.

9. Friendly Competition

Kristyn Dingman, our Marketing Director, is a big fan of stepping away from her computer and visiting with her co-workers. She loves to take a small snack and get a couple of her teammates to battle each other at the Ping-Pong table. She gets a great entertaining show that takes her mind off of the day … and they get a boost of exercise to help them as well!

10. Our Awesome Clients

Nothing inspires and motivates us more than the wonderful clients we work with. Our clients really are some amazing people with awesome drive and motivation of their own. So when we get to show a client the end product, their faces and reactions are all we need to keep going and pushing ourselves.

Need a little creative inspiration for your business? Our team at Printing Solutions is here to help. Give us a call at 480-596-6300 to get started.

The post 10 Things that Help the Printing Solutions Team Stay Inspired appeared first on Printing Solutions.

1. The human eye can see 65,536 different colors of blue.

Need to choose a specific one? The best way is to consult a palette book, which printers and graphic designers rely on for accuracy.

2. Each one has 52 shades.

Different shades are created by mixing different amounts of Cyan, Magenta, Yellow, and Black (CYMK) inks. The color above is C100 M30 Y0 K0.

3. Blue is the most popular favorite color in the world.

In a recent survey, 49% of men and 29% of women said their favorite color was blue.  

4. In color psychology, blue symbolizes trustworthiness and inspires confidence.

This is why so many medical professionals wear scrubs in this color.

5. Studies show that the color blue serves as an appetite suppressant.

Red does the opposite — just think of every fast food chain ever!

6. Printing Solutions’ brand colors weren’t always blue.

They were originally yellow, but were changed to blue because it has a more soft and playful feel.

7. Chemists recently discovered a new color of blue … by accident.

Oregon State University discovered the pigment “YInMn blue” by heating a mixture of manganese oxide and other chemicals to over 2,000° F.

8. Only 8% of the world’s population has blue eyes.

Light-colored eyes are produced by recessive genes that cause an absence of pigments in the iris.

9. In ancient times, blue pigments were so rare that they reserved for royalty.

This is where the term “royal blue” came from.

10. Blue is a popular color for branding and marketing.

Thanks to the significance it carries, this is the most popular color for direct mail marketing and branding.

Looking for the perfect colors to use in your branding and marketing? Printing Solutions would love to help you find your new color identity. Give us a call at 480-595-6300 to get started.

The post 10 Things You Never Knew About the Color BLUE appeared first on Printing Solutions.

It’s easy to lose focus, but getting back in the zone is a different story. Yes, it’s something the Printing Solutions team struggles with from time to time, just like anyone else. Fortunately, we have a few tricks we use to get ourselves back on track and stay focused throughout the day.

Get Inspired

Every morning here at Printing Solutions starts with a team-wide production and design meeting where we discuss our wins from the previous day and our tasks for the current day. We also take a moment to read the company’s Quote of the Day. Each day, a different person gets to choose a fun and inspirational quote to write on the board. This meeting sets the tone for the day and helps to get us focused right away.

Pencil It In

Many times, anxiety can set in when you start looking at an entire day’s worth of work. That’s a full 8 hours’ worth of tasks, and it can feel like too much when you look at the whole picture.

For our team, we find it’s easier to look at smaller chunks of time. At Printing Solutions we love to block out our days. We break out each of our tasks into manageable time blocks in our calendars, and color code those blocks based on time needed. Then we make sure to focus 100% of our attention on that one project for the required length of time. Our team has access to each others’ calendars, so we know when someone is in a block. No distractions during this time block.

Teamwork Makes the Dream Work

We can always tell if a team member was not as focused as they should have been based on their task list at the end of the day. Sometimes unexpected tasks come through that take our focus away. Maybe a client needs a rush order, or something went wrong in the production process. When this happens, we mold and adapt to the situation, and continue to push forward with the original plan and blocks in the day.

But sometimes it can be a challenge to refocus our attention on the right priorities. When a graphic designer has 10+ projects he has to bust out for the day, it can be easy to lose focus on what is important. So we as a team come together to help each other out when it comes to our tasks for the day. We find ways to make each other successful and to push ourselves to complete what we can by focusing on the essentials.

Take a Break

As big believers in time management, we also know that sometimes we just need to shut off and focus our attention on something less stressful. Our office includes a ping pong table, basketball court, and lounge area in our office where the team can go and power down. We also have a lot of space where anyone can go and enjoy some peace and quiet for a few minutes. This includes meditation, reading, or simply to step away from their desk.

Another great trick we use is the good old-fashioned outdoors to redirect our focus. Studies have shown that fresh air can boost productivity by as much as 11% … and we are located in a prime area for people to walk and enjoy Mother Nature.

Finish Strong

Most days, our least focused times are early morning and mid afternoon. The later parts of the morning are dedicated to 100% focused production time. Until we hit that zone, it can be difficult to concentrate fully. And after the 2:00pm mark, things tend to slow down, tensions are not as high, and our focus may slip a little. By this point most of the day’s deadlines have been met, so there is more of a relaxing feel on everyone’s shoulders.

During the week, Monday through Thursday are days with heavy focus. Because we are in an industry which focuses on quick turn times, we have to keep on our toes to make sure we can uphold a promise that we make to our clients. Here’s an example. Your project will completed by end-of-day Thursday for your big event on Friday.

But Fridays are always going to be a struggle for the majority of businesses. With the weekend just around the corner, it’s hard to maintain a solid focus on certain projects. However, in the end we know that there is a professionalism we have to maintain with our clients. We make sure we continuously push ourselves to complete the job.

No matter what comes up throughout the day, we know that staying focused is the key to delivering quality solutions for our clients. To learn more about how our team can deliver these solutions for your business, give us a call at 480-596-6300.

The post How to Stay Focused Throughout the Day appeared first on Printing Solutions.

A banding package can be a major undertaking and last for a few weeks, but in the end, our clients invariably decide it was all worth it. Here’s the life cycle of a branding package.

Each project is unique, and its timeline depends on the client and what you are looking for. We offer a good, better, best model for design when it comes to projects like this:

• Starter Package offers the basics to a strong brand identity
• Essentials Package comes with a more detailed timeline and expanded print options
• Pro Package includes digital services like email signatures and social media page creations

Strategy Session

All of our branding projects begin with a strategy session, where we sit down with you to learn the ins and outs of what you like about your current brand and what you want to improve on. During these meetings we make sure we get as much input as we can from the team. Our Creative Director, Justin Ketchum, is involved in every branding project that comes through our doors. We also have Chris Danner, our graphic designer as a second hand in these projects. And lastly, a project manager facilitates pricing and is the main contact for you.

Foundation, Development & Refinement

“One team member will take the lead and serve as the liaison between the team and the client, but a typical brand can have as many as five to seven people working on their project at any given time,” Justin says.

After the strategy session, we jump into the three main steps to a branding package: Foundation, Development, and Refinement. Most of the work is done during the foundation phase, which allows for a fun and easy transition through the development and refinement stages.

The revisions depend entirely on the client. As long as you are OK with the time being spent, revisions can happen as often as you would like — our job is to provide the best possible solutions for our clients, so we want you to be involved in this process as much as possible.

“Typically, a company will have their new logo in use within the month,” Justin says.

Once a project is completed, we still have follow-up calls and meetings with you. We learn something new with every project, and we use these learning experiences as tools to better improve our system, as well as the experience for the next project.

If your brand is in need of a reboot, we would love to help. Give us a call at 480-596-6300 to get started.

The post Before and After the Creative Process: See the Life Cycle of a Branding Project appeared first on Printing Solutions.

1. Cotton Cards

One way to give your business cards some extra oomph is as simple as changing the paper they’re printed on. One of our current favorites is a cotton card. Cotton cards have a very natural and sturdy feel to them. They make a big impression — they’re a very thick 45pt paper with actual cotton fiber pressed in — and they have such a soft and elegant feel.

“This is something really unique and can give your business a high-end presentation just based on the stock,” says Kristyn Dingman, Printing Solutions’ Director of Marketing.

2. Foil Elements

If your business card could use a little pizzazz, then foil might be your answer. Adding a stamp of foil to your cards can not only make a lasting impression, but it can make certain aspects of your card really stand out for that high-end look.

Most people think of the traditional gold and silver when they think of foil, but it is actually very versatile in its array of color, size and overall visual appeal.

“It’s a nice, inexpensive solution for someone who is looking to take that next step in design,” Kristyn says.

3. Embossing or Debossing

Embossing (or debossing) is a newer trend in print that is a great way to add both visual and tactile interest to your business cards. This technique indents certain areas of the paper so that as you go over the surface of the card with your fingertips, you can feel the imprint of your company’s logo (or other area that is embossed).

Many companies have a Spot UV or specific feel to their cards, but want a new, modern upgrade that will really make their business something to remember. Having a certain part of the card physically pop out or sink in can make a big impact.

“Many clients use this on their logo or another aspect of the card that is important,” Kristyn says. “It’s a great upgrade for someone looking to rise above their competition.”

4. Colored Edges

For a simple and affordable way to make your cards stand out, you might want to consider adding color the edges. Not only does this technique make your entire card look more cohesive and pulled together, it also gives some love to an often-forgotten area of the card.

“We love seeing clients take their main logo colors and add that sleek edge to their cards,” Kristyn says. “This works best with thicker cards.”

5. Unusual Sizes & Shapes

Not only do you want your business cards stand out, but it’s important to do it in a smart way. A new trend is changing the size from your standard 3×2.5 business card and making it into a circle or square card.

“It looks unique and is a great solution for someone looking to change a small part of their card without changing the entire feel or brand,” Kristyn says.

We can also make custom die-cut business cards for your business. If you want your business card to be a unique shape — like the gift box shape above — then we can do that too.

If you’re considering an upgrade to your business cards, there are a few things to consider first.

1. Do you have the right budget?

While the options above are each great for different businesses, they may not all be the best solution for your budget. Some business card upgrades are only a few dollars, while others may be double or triple that price. Many of the upgrades range anywhere from $30.00 – $200.00, but your final cost depends on which upgrade you want to go with. There are so many different combinations you can do that will fluctuate the price.

2. What’s your deadline?

We love creating new and improved cards for an event or conference a client plans to attend, but things get difficult when they need the upgraded cards in only a couple of days. Many of the business card upgrades above require extensive time for cutting, gluing, drying, and quality assurance checkpoints. For your new cards to look flawless, most of our upgrades simply can’t be rushed.

Here at Printing Solutions, many people want to know how we can improve their cards. We can suggest certain business card upgrades based on a client’s budget and deadline, but to really provide the best solution for your business, it’s best to meet with the Printing Solutions team. Come by our offices, or give us a call at 480-596-6300 to set up a meeting.

The post 5 Fun Upgrades to Your Business Cards appeared first on Printing Solutions.

We have clients all the time who receive the incorrect idea about print by other companies. Here’s some of the worst advice someone could give you about print. And what really goes into a creating a flawless project.

Bad Advice #1: Color matching should be a piece of cake.

Color matching is one of the hardest things for a printing company to conquer. Here at Printing Solutions we print CMYK. Cyan, magenta, yellow, and “key” (or black). This applies to most of the projects that we handle. You’re probably familiar with these colors from your standard desktop printer.

Each of these 4 colors needs to mix together perfectly to produce the exact color from the original batch. If the formula is even slightly wrong, then each run of prints may have a slightly different color. Color matching is a very tedious process that leaves no room for error.

“If you are a business that requires your colors to not fluctuate even by the slightest bit, you need to go with a Pantone print ink,” says Kristyn Dingman, Printing Solutions’ Director of Marketing. Pantone inks are pre-mixed and do not fluctuate in color tones. Unfortunately, this also makes Pantone colors a more expensive option.

A more cost-effective option would be to pick out a pantone color that we then convert to CMYK. While not as exact a match as printing in a Pantone ink, this is a more precise method than simply mixing CMYK colors and hoping for the best.

Bad Advice #2: Setting up print-ready files should only take a few minutes.

Setting up print-ready files can be a long process. Printing clients often think they have sent print-ready artwork. They do not fully understand what really needs to happen for a design to truly be ready for print.

“There needs to be proper crop and bleed marks attached to the artwork, according to our standards,” Kristyn says. “You also need to make sure if you need to change or update something on a piece of artwork that you embed fonts and outline logos.”

If you’re familiar with Adobe Photoshop, Illustrator, or InDesign, then you can probably set this up yourself. But if you’re not sure how or where to find these tools in the programs, than you’re better off having our designers set this up for you.

But be aware that having our design team do this for you takes time. We not only make the necessary changes to your existing files, but we also download and save each layer and file to your account.

“It’s definitely not as simple as you may think, but our designers do the best they can in a short amount of time,” Kristyn says.

Prepare to pay for a bit of design time if you do not have 100% print-ready files. We charge around $10 to set the files up for print.

Bad Advice #3: You don’t need bleed and crop marks on your artwork.

Bleed and crop marks are two of the most commonly overlooked features when getting a file ready for print.

Everything we print here at Printing Solutions starts out slightly larger than the finished product. Once we go to print, all pieces of artwork need to be cut down to size. Crop marks are an essential element because they lead the way for a printer when it comes to sizing and cutting properly.

“Not having crop marks on a piece of artwork tells the printer that you do not want the piece cut to a size,” Kristyn says. Not having these causes confusion from computer to printer. And it could result in a final product that you’re not happy with.

An area called the “bleed” is what allows the color to go all the way to the edge of your printed piece once it’s cut down to size at the crop marks. The bleed extends slightly past the crop marks on all sides to ensure that your design looks flawless, even if the cut is slightly misaligned.

Not having bleed on your artwork tells the printer that you don’t want the flood of color to go to the edge of the piece. For example, if you wanted a navy blue background on your business card with no bleed, this would make your cards have a white border. A card with bleed allows the navy blue to run off the edge of the paper, giving it a seamless look.

While we do not require you to have bleed on your artwork, it is more common than not, and can be extremely helpful in producing a final product that you love.

Need To Confirm More Advice?

At Printing Solutions, the best thing we can do to correct any misunderstandings about print is to educate our clients. We do this by explaining the issue or by physically showing them examples of what we will correct. It’s important that our clients know we can offer a solution to any issues or concerns that come up. Our job at Printing Solutions is to provide the best service and assist our customers in finding solutions for their print marketing needs.

We are here to make sure we can connect with each person who walks through our doors. Let’s make this foreign thing called “printing” and make it not so scary. Contact us at 480-596-6300 to learn more.

The post The Worst Advice I’ve Heard About Print appeared first on Printing Solutions.