The best place to start branding your office space would be to come up with a budget. “Find out how much you can spend on branding. Once you have that, you can determine what materials to go with,” Kristyn says. It is also a good idea to really look at your space to determine your best branding solution. The Printing Solutions team is always happy to assist a customer with suggestions, or even make a trip out to take a look at the space in person.

On the Windows

They eyes many be the window to the soul, but your office’s windows are the eyes to your business. Window clings are the perfect way to dress them up and show off your brand before anyone even comes in.

“I have seen plenty of clients do outdoor window clings to identity their brand, taglines, or even inspirational quotes,” Kristyn says.

But outside isn’t your only option when it comes to window clings. If the inside of your office space doesn’t offer the seclusion you need, window clings can be a great solution.

“We have a great frosted vinyl graphic we used to give our conference room a sense of privacy,” Kristyn says. “Many people think it is the glass itself, but you can really give that effective with the vinyl.”

And if that’s not reason enough, window clings come without the hassle of strings and cords, like traditional drapes or blinds:

On the Walls

The walls of your office are one of the most ignored spaces when it comes to branding, but these vertical spaces hold a ton of potential.

“We really love the large wall graphic that is in the hallway of our office,” Kristyn says. “It says ‘Long Live Print’ and really rings true to our industry. We love it not only for the visual representation, but because it is what we live by in this business.”

Copy a page from Printing Solutions’ book and opt for a wall cling of your business’s tagline, or if you want something a little less permanent, a custom canvas print is another great solution. Use these to display your company’s core values, a photo of your team, or each step of your business’s customer journey. Your company’s walls hold more combined space than anywhere else in your office, so don’t forget to include them when branding.

On the Surface

Decorating your office walls and windows are a good start, but it’s all in the details when it comes to branding your space thoroughly. Even the items on your employees’ desks play a role in the image your office projects, so it’s a great idea to invest in branded promotional items and office supplies that they can use in meetings and consultations.

“We have the ability to print several promotional product item,” Kristyn says. “We print solutions for our customer so anything you are looking for when it comes to branding, just let us know.”

Our table throws are also popular choices for offices that want items to serve double duty. Table throws are just as perfectly suited for your trade show booth as they are for your front reception desk or in place of a wall graphic, and they’re great way to make a strong, high-quality statement about your brand.

Want to use print to brand your office space? The Printing Solutions team would love to help. Give us a call at 480-596-6300 to request a quote.

The post How to Use Print to Brand Your Office Space appeared first on Printing Solutions.

Colors serve as a sort of non-verbal communicator. As humans, we tend to subconsciously assign certain traits and characteristics to colors, including their shades and hues. Dark red used at a restaurant, for example, can make an entirely different statement than a lighter red would.

Related: Metal Business Cards; The Newest Trend in 2015

To understand what messages colors are sending, consider the following color chart, which lists the emotions, characteristics and ideas each color can portray:

Red

Aggressive, Energy, Excitement. It has been pointed out that restaurants use red to not only stimulate appetite, but also to keep people moving along so there is always room for the next customer.

Blue

Dependable, Safe, Loyalty. Banks and other financial institutions use blue to help portray a safe and steadfast environment. Blue is also often used in uniform design from military to police to security guards.

Green

Growth, Peace, Health. If you are going for a calming feel for your marketing material, use green. People feel more connected and natural with green logos and branding.

Yellow

Happiness, Cheer, Sunshine. You can use yellow to convey optimism and positivity. Women tend to like yellow more than men.

Orange

Playful, Engergetic, Fun. Often used to promote toys and various forms of entertainment. It has been used to express a beginning, like a sunrise.

Purple

Wealth, Sophistication, Royalty. Purple often associates with prosperity and wealth. Many have had success using purple when targeting young women in their teen and pre-teen years.

Pink

Youthful, Sweet, Creative. Perfect color choice when promoting romance or femininity. Used for candy and sweets.

Black

Power, Mystery, Authority. While black is a very powerful color that conveys intelligence and sophistication, it also evokes emotions of death and grieving.

White

Clean, Pure, Safety. Perfect to use for anything health related or with baby products. White can give a feeling of balance and it’s use will convey neutrality.

Related: Information to Include on your Business Cards

When it comes to choosing the right color for your marketing material, it really boils down to what message you are hoping to get across. Do not make the mistake of underestimating your color choices. Carefully consider what it is you want to convey immediately with your marketing material. Remember that color is sending a message whether you want it to or not.

For more questions about color use in marketing material, call Printing Solutions at 480-596-6300.

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Make sure you have someone professional and outgoing manning your booth

The person responsible for representing your company should send the right message. You won’t create a unique experience at trade shows with a shy representative. Timid personalities will get lost in the crowd at trade shows. You’ve got to command attention not only with your booth, but with your physical presentation. Have your representative work on their spiel that they’ll be giving to visitors. It should be rehearsed, but also very easy-going and should flow in a natural way.

Related: Step-up Your Public Speaking Game

Bring the right materials

It’s imperative that you have the right materials for the show. People will have their hands full of swag and marketing materials so you want something they’ll actually hold onto. This can be as simple as a well designed postcard that they’ll want to hold onto, maybe a notepad that you know they’ll hold onto or something unique like a plastic business card that will stand out above the rest.

Related: Have a Killer Trade Show Display

Give them incentive to visit your website

Consider offering a discount for anyone who signs up on your website or gives you their email while visiting your booth. They’re going to be overloaded with information about businesses so why should they take the time to look you up? Give them a reason to!

Encourage participation

There’s many ways you can make sure that people remember your booth and actually interact with your company. The more they interact with you, the more likely they are to remember you the next day, the next week or the next month. Raffles are a great way to keep their attention. Hand each visitor a ticket and give them a time to come back to participate in the raffle. Ask them to post pictures to your social media and offer a prize for the best picture. Make sure to include a hashtag relevant to your company!

If you can manage to capture the attention of trade show visitors long enough for them to remember you later, you’ve broken through the trade show barrier. Being unique can go a long way when you’re room of hundreds of people and exhibitors.

If you need printed materials to take to your next trade show, stop by our Scottsdale printing office or call 480-596-6300. We can help you design and print everything you need for a trade show. We also have designers on staff to help with the initial design process. From logos to business cards, we do it all.

The post Create a Unique Experience at Trade Shows appeared first on Printing Solutions.

Our advice to small businesses is to stop viewing print and online marketing as mutually exclusive of one another and start seeing them as two pieces of a larger puzzle.

Through flyers, postcards, and sell sheets, you can target traffic to a specific domain. Here’s how it works:

How to Use Printed Products to Drive More Online Traffic

Step #1: Design an Eye-Catching Printed Product

It’s important to create a clean and sophisticated design that people’s eyes will instantly be attracted to. Believe it or not, design can influence your customers’ behaviors in both negative and positive ways.

Related: The Importance of Design

Step #2: Keep Text Sparse

Don’t overload your printed product with tons of information. Remember, the purpose of this particular printed piece is to drive traffic to a specific webpage. Thus, you’ll want to include only essential information with one clear call to action.

Step #3: Choose a Domain to Target

There are tons of webpages a business might want to drive traffic to. Some type of pages include:

• Event page
• Product/service page
• Client testimonial
• Launch page

The advantage of using print to direct traffic to a specific webpage is that you can target a whole new audience. While some customers may find the page through search engines, your printed marketing material can capture an audience that otherwise might have been excluded.

In conclusion, get help creating print marketing materials by giving Printing Solutions a call at 480-596-6300. We provide printing services that will work in conjunction with your online marketing efforts and as stand alone pieces.

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