Nothing’s as satisfying as seeing our customers eyes light up when they see their final product. But don’t just take our word for it: Here’s a couple of testimonials from two very happy customers.

#1. Dolly from Semi

We did some design work for Dolly from Semi that we’re really proud of. We printed some really unique booklets, magnets, notepads, and stickers for her company that featured eye-catching designs and materials.

BONUS: Why The Most Successful Companies Use Print Marketing

Dolly was a walk-in customers looking for solutions to her print marketing ideas: She came to the right place. The day she walked into Printing Solutions was the day that we formed a great new partnership with a great customer and a dedicated printer who would do whatever it took to get her the finished products she wanted.

She was a fun, adventurous, and an energetic customer who meshed well with our core values:

• We refuse to settle.
• We invite fun and adventure.
• We invest in honest relationships.

We loved working with Dolly! And as it turns out, the feeling was mutual:

“They really work with you to ensure you get the best result,” Dolly said. “They are the best printing company I have ever come across. From their great customer service to their professionalism, I was blown away.”

“I have never met a company that cared as much about the end result as I did. Mark my words, I will NEVER go anywhere else for my printing needs. Printing Solutions Arizona is where it’s at! I couldn’t be more thankful to this group for what they provided me with. I am 110% satisfied.”

#2. Denyse from Montezuma Family Dental

Some businesses think that direct mail marketing is a dying tactic. This idea couldn’t be further from the truth: Done right, direct mail marketing can get you tremendous results. It’s a question of evolving with the times: How attractive is your design? How enticing is the call to action? Even your choice of cardstock can make or break a mailer.

One of our customers, Denyse from Montezuma Dental, came in looking to get some postcard mailers done. She was very happy with the results:

“We ordered 10,000 EDDM postcards, and they turned out fabulous! They helped me design them, and the quality was even better than I had hoped for.”

Printing Solutions created a 6.5×9, full color postcard with a glossy finish or her mailers. In addition to our handsome postcards, she was thrilled with our level of commitment and service:

“Their prices were much lower than almost all others I researched. Their customer service was also excellent, they got back to me right away every time I had a question or concern. We will be ordering again soon!!”

The success of her mailer has been amazing for their business. If it worked for Montezuma Family Dental, it can work for you.

BONUS: What’s Trending In The Print World

Interested in finding out more about our direct mail marketing and our other printing services? Give Printing Solutions a call at 480-596-6300.

The post 2 Printing Success Stories That Are Sure To Inspire appeared first on Printing Solutions.

But just why is direct mail marketing so important to the success of a business? We’ve got a few reasons below.

BONUS: What’s Your Direct Mail Strategy?

Foot in the Door, Leg up on the Competition

One of the benefits of direct mail is that your brand makes its way directly into the homes of potential customers. Rather than one large piece like a billboard that may not even be noticed as your potential customers zoom down the freeway, direct mail has to be handled and touched, virtually guaranteeing that every customer who receives your postcard will look at it for at least a few seconds.

Low Investment, High Return

Direct mail is cheap, especially considering the number of eyeballs that will land on your marketing piece. Each postcard you send has to go through not only your customer, but also at least one mail carrier. That’s at least twice the number of customers you pay for, and even then, the price is low per customer — direct mail postage can cost as little as 18.3 cents apiece, which is about one-third the cost of a stamp.

Widespread Recognition with a Personal Touch

Because it is so affordable, direct mail allows businesses to target a larger area and demographic than they would be able to with other forms of advertising. This builds recognition of your brand on a broad scale, ensuring a better return on your investment. And because it’s an actual piece of mail, rather than a spammy-looking email, customers feel personally catered to, breeding instant likeability.

BONUS: How to Get the Best Results Out of Direct Mail Marketing

For more tips on getting the most out of your direct mail campaign or to request an estimate for your next order, give Printing Solutions a call at 480-596-6300.

The post Why Should My Business Use Direct Mailing Services appeared first on Printing Solutions.

Thanks to Every Door Direct Mail (EDDM), you can. It’s an affordable and easy-to-use service offered through the United States Postal Service that’s designed to help businesses advertise cheaply and thoroughly to specific areas.

Here are some of the biggest reasons to use it.

BONUS: Every Door Direct Mail (EDDM) Is A Must for Any Business

Complete Coverage

One of the beauties of Every Door Direct Mail is that it allows businesses to saturate a specific zip code with their marketing materials. Unlike other direct mail campaigns, EDDM targets every last home in the areas that you choose.

No Guesswork

Including every home in the neighborhoods takes the guesswork out of your campaign. This can be especially helpful for new businesses in the area, who simply want to get their name out into the community. But every marketing campaign does better when targeted to a specific audience. Here, EDDM has you covered too. One you select your desired zip code, you can further narrow your targeting area by property type, resident age, and household size and income. It’s an easy-to-use tool that takes all the guesswork out of targeting your mail recipients.

Affordable

EDDM is cheap. Currently the average postage cost of an EDDM piece is 18.3 cents, which is only about one-third the cost of a stamp. This makes it one of the most affordable large-scale marketing campaigns out there, and the perfect solution for countless business types.

Variety

EDDM postcards are required to be specifically sized for the sake of uniformity. Still, their parameters within which your mailer must fall are pretty broad. As long your piece is between 10.5 and 15 inches long, 6.12 inches and 12 inches high, and 0.25 and 0.75 inches thick, your mailer should be acceptable. Here are some suggested sizes:

• 8.5” x 11”
• 8.5” x 14”
• 9” x 6.25”
• 10” x 7”
• 11” x 6.25”
• 11” x 17”
• 12” x 6”

So though sizing may be specific for direct mailers, you still have plenty of creative freedom when it comes to designing your postcard.

BONUS: 5 Things You Should Avoid When It Comes to EDDM

Have More EDDM Questions?

To learn more about Every Door Direct Mail or for help launching your EDDM campaign, give Printing Solutions a call at 480-596-6300.

The post Love Your Results with EDDM appeared first on Printing Solutions.

If you really want to kick your direct mailing up a notch, you’ve come to the right place. At Printing Solutions, we’ve helped dozens of businesses launch direct mail campaigns with outstanding results, and we’ve got our best tips for taking your direct mail from good to better to best below.

BONUS: 5 Reasons to Use Direct Mail

Good

It doesn’t take a lot to have a good marketing strategy. The main things to focus on are how your mailers look and where they’re going.

With any direct mail campaign, you want to make sure you’re targeting the correct audience. For instance, if you’re selling garage doors you’ll want to target homeowners and property managers, not college students who are in dorms or apartments.

You’ll also want to make sure that your message is clear, and that everything on that mailer supports the message. If you use images, they should be cohesive with the written copy and not distract from the words. You may also choose to emphasize certain key points of your message with a different color or font, but don’t go too crazy — the mailer should still be recognizable as your company’s brand.

Better

The above is a great strategy for starting out, but it’s not really enough. If you’re putting in the effort and money to send out mailers, you need to be able to tell how effective they actually are. To really make a campaign better, you need tracking. You can do this many ways, from call tracking to including a promotional code that is specific to that batch of mailers — or better yet, specific to that customer. You really just need some way to monitor which materials are generating a response, and how big that response is.

Best

So you’ve got a good design and clear message. You’ve made them even better by implementing a way to track results. How do you really make your direct mail campaign the best it could possibly be?

You expand. Chances are direct mail isn’t the only way you’re marketing your business (and if it is, it shouldn’t be). If you’re like most businesses, you’re also using Facebook, Twitter, or other social media to promote your business. You may even be using email marketing to connect with customers. If you are, that’s great, but why not combine your efforts and make them work together?

For every customer that doesn’t respond to your direct mail flier, follow up with an email reminder. Include an incentive on your mailers that ties in with your social media efforts, like a special discount for customers who like your Facebook page. You can even print a customized hashtag on your mailers, encouraging customers to engage across Facebook, Twitter, and Instagram (all of which use hashtags).

The bottom line: Your customers don’t use just one way to communicate. If you want to really connect with them, neither should you.

BONUS: What’s Your Direct Mail Strategy?

For help choosing the direct mailing strategy that’s right for you, give Printing Solutions a call at 480-596-6300.

The post Good, Better, Best: Direct Mailing appeared first on Printing Solutions.

Related: Direct Mail – Why it’s Making a Comeback in a Big Way

Not only is direct mail still a very effective tool that many businesses continue to use today to bring in new and returning customers, there is now research that shows print marketing is actually making internet marketing more legit. It seems that these days, if your prospective client or customer is able to correlate an electronic ad with a physical one, they are more likely to buy.

Further research shows that, while the cost per lead is generally the same for both direct mail and email, the customers created through direct mail are more likely to become repeat customers. Plus, with Spam trends up and deliverability down, email isn’t the go to method of communicating with customers anymore.

Here are 3 reasons why direct mailers are still a good idea:

Attention Grabbing

Believe it or not, but there is actually an upswing in people actually paying attention to what’s in their physical mailbox these days. Studies show that printed mail pieces are a great way to grab people’s attention if they are designed and printed in the right way. While it’s true that some stuff still gets tossed in the garbage can, direct mail pieces that are focused on design are doing quite well.

People Love Printed Material

It’s almost as if we’ve hit an overload in online or electronic delivery of ads. It used to be just the “old fashioned” people who would take the time to read a newspaper or a magazine. But that trend is beginning to turn as people across the age groups are becoming more excited about printed material. For many, when something is printed, it seems to give it more credibility than what they might find on the internet.

Less Expensive

When you begin to compare pricing and costs, many businesses are surprised to find that their direct mail prospects are actually costing much less than those that come from the internet or email. The address lists they are using is more reliable and there is less risk of being rejected as spam. After all, if someone doesn’t like your printed ad, they can just toss it in the trash. If they mark your email as spam, you can never email them again.

To learn more about the advantages of direct mailers and how they can help your business, give Printing Solutions a call at 480-596-6300.

The post 3 Reasons Why Direct Mailers Aren’t Dead appeared first on Printing Solutions.

Business analysts and marketing strategists continue to point to the return of direct mail as a major player in getting our message across to the right people at the right time. However, they are quick to point out that success with direct mail will directly relate to its quality and that there is a much higher expectation.

As email marketing and digital messaging hits an all time high, it is creating quite a vacuum in our mailboxes. This is why so many people believe direct mail will continue to make its comeback faster than we might think. It is important to realize, however, that just having a direct mail campaign will not be enough. The audience is much more demanding now. They will be looking for quality pieces, which will quickly weed out the amateurs.

Businesses that will see the most success with direct mail marketing strategies going forward are the ones that have a very good understanding of who their clients and customers are and exactly what it is they want. They will need to understand the difference between personal and personalized. Just throwing the person’s name in somewhere will not cut it. The target zones will be tighter and the lists shorter because smart direct mail strategies will have a great understanding of who they are after.

Successful direct mail pieces will stand out because of their quality design and printing. It will require some investment in time and money to get the look and messaging right. This will not be your father’s direct mail campaign where any ol’ design will work. Today’s direct mail audience is more sophisticated.

Smart businesses have realized that the personal touch of a quality direct mail piece combined with a savvy online presence is winning them customers like never before.

Printing Solutions has been providing high-quality design and print for years and our clients have seen for themselves how important printed material is in their marketing strategies. We invite you to give us a call at 480-596-6300 to learn more about the future of direct mail and to discuss options that can you put you in the game quickly and effectively.

The post Direct Mail – Why it’s Making a Comeback in a Big Way appeared first on Printing Solutions.

One common mistake made by businesses both young and old, is to focus too much on one particular type of marketing without considering other options.  It can be very easy to stick with your traditional marketing tools while turning a blind eye to new tactics.  On the other hand, new businesses may not realize the value of more traditional strategies, choosing to stick exclusively with new technology.

This dilemma has never been more prevalent than when it comes to print and internet marketing.  Believe it or not, there are still some businesses out there that haven’t taken full advantage of marketing through the internet.  They may dabble with it, but they have yet to realize internet marketing’s true potential.  There are also businesses who have lost faith or interest in print marketing, instead putting all of their eggs into the internet marketing basket.

We’re here to tell you that this is a mistake.  There are some very important and crucial reasons why your print and internet marketing need to be working together.

1. Branding

There’s no way to overestimate brand recognition.  Not only does recognizing a brand play a psychological role in the customer’s decision-making process, but it also gives a more uniformed and professional look to your business.  When you have a consistent presence in both print and online, you give your company a stronger, deeper feel.  If your potential clients or customers are only able to see your brand online, you may be missing out on the true benefits of branding.

2. Double Punch

Not everyone is going to hold onto every piece of mail that comes into his or her office, no matter how well designed it is or what the special offer may be.  Similarly, every business has potential customers who may never once visit their website or read an email.  However, a printed mailer might be just memorable enough so that when your customer happens to see a PPC ad soon after, the combined effort turns into a sale.  When print marketing and online advertising compliment each other, the results can be very profitable.

3. Reach

Some businesses are simply losing out on potential growth and sales because they aren’t considering what their reach is.  They might overlook important internet marketing tools such as social media because they don’t believe people who would buy their product or service use social media.  Others refuse to send out mailers thinking they’ll all end up in the trash.  We’re not suggesting that every social media add or mailer will be 100% successful, but you could be missing out by not having them work together.

When it comes to finding the right marketing tools for your business, be sure to talk with the experts at Printing Solutions.  Let’s discuss options that will work for you.

The post Why Your Print and Internet Marketing Need to be Working Together appeared first on Printing Solutions.

Our advice to small businesses is to stop viewing print and online marketing as mutually exclusive of one another and start seeing them as two pieces of a larger puzzle.

Through flyers, postcards, and sell sheets, you can target traffic to a specific domain. Here’s how it works:

How to Use Printed Products to Drive More Online Traffic

Step #1: Design an Eye-Catching Printed Product

It’s important to create a clean and sophisticated design that people’s eyes will instantly be attracted to. Believe it or not, design can influence your customers’ behaviors in both negative and positive ways.

Related: The Importance of Design

Step #2: Keep Text Sparse

Don’t overload your printed product with tons of information. Remember, the purpose of this particular printed piece is to drive traffic to a specific webpage. Thus, you’ll want to include only essential information with one clear call to action.

Step #3: Choose a Domain to Target

There are tons of webpages a business might want to drive traffic to. Some type of pages include:

• Event page
• Product/service page
• Client testimonial
• Launch page

The advantage of using print to direct traffic to a specific webpage is that you can target a whole new audience. While some customers may find the page through search engines, your printed marketing material can capture an audience that otherwise might have been excluded.

In conclusion, get help creating print marketing materials by giving Printing Solutions a call at 480-596-6300. We provide printing services that will work in conjunction with your online marketing efforts and as stand alone pieces.

The post Use Printed Products to Drive More Online Traffic appeared first on Printing Solutions.

Dimensional mailing is just what it sounds like; it’s a form of direct mail that is 3-dimensional, instead of being flat. An example of a dimensional mailer would be a branded box with a branded item inside.

As a printing company in Scottsdale,AZ, we know that traditional postcards and every door direct mail campaigns are still highly effective ways of advertising your business, but, we’ve seen how dimensional mailers can take your marketing efforts to a whole other level.

Related: Every Door Direct Mail (EDDM) is a Must for Any Local Business

A dimensional mailer has the surprise and intrigue element that postcards and flyers just don’t have. People will naturally want to open them and hold onto them because they are unique looking.

If you’re still on the fence about how and where to spend your marketing budget, we strongly recommend spending some of that dough on dimensional mailers, and here’s why:

They’re unconventional

What’s uncommon or unusual usually attracts more people than something that’s been seen a 100 times before. Thus,the more unconventional it is, the more people will flock to it. And with direct mailers, we guarantee most people have never seen something like this before.

They’re an easy way to test out a new product

Instead of spending dollar upon dollar creating a new product or service that might not sell all that well, why not send out a few dimensional mailers first to test out the waters, so to speak. If potential clients are lining up around the block due to the dimensional mailer alone, then you know you have a golden product on your hands. On the other hand, if the dimensional mailer produces nothing but the sound of crickets (and not the ringing of phones), then you know you should abandon the project and move onto something else.

They’re customizable

Design your dimensional mailer to your exact specifications, right down to the color, size, and texture. Make it uniquely yours. Add your logo, business tagline and whatever else that will make it recognizable to your intended audience.

Don’t get left in the dust. Invest in a dimensional mailer today! Stop by our printing company in Scottsdale, AZ, to learn more about our amazing dimensional mailers.

The post 3 Reasons To Use Direct and or Promotional Mailing appeared first on Printing Solutions.

In an effort to make sending out direct mail easier for everyone, the USPS has laid out instructions to help pull the mailing list, prep the mailing and deliver it to the post office in a way that small business owners can understand. Unlike other marketing strategies, where the purchase of expensive mailing lists is often required, EDDM allows businesses to specifically target selected postal codes without having to use individual mailing addresses and generally for a much lower postage cost! This provides a great opportunity for a wide range of companies. Even though you can do it yourself, EDDM can still be a time consuming process and there are printers in Scottsdale Arizona, such as Printing Solutions that can do all of the leg work for you.

Take a look at 8 types of businesses that should use EDDM:

Restaurants (Pizzerias, Ice Cream Stores, Franchises)
Restaurants and pizzerias often face the dilemma of competition from at least 5 others, no matter where they are located. By sending out EDDM postcards to the local neighborhood, with visually appealing images and incentives (coupons) attached, restaurant owners can provide a “shout out” to get public exposure and remind local audiences of their existence.

Gyms and Fitness Clubs
More often than not, there will be at least 2 gyms in the range of any neighborhood. How do their owners attract new customers? EDDM mailing allows businesses to send out offers of a “first-time workout for free”, custom-designed invitations to some special events, dance classes, and much more.

Real Estate
When it comes time to sell your home, how do you know who you can trust and what agents are having the most success? Again, EDDM is a great answer because it can spread the message of successful sales and keep residents informed of what’s happening close to home. This self promotion can pay huge dividends because it lets both buyers and sellers know who the “go to company” for real estate is in a specific neighborhood and establishes the important trust factor for this important transaction.

Beauty and Spa (Hair Salons, Massage Studios)
Similar to restaurants, businesses in the beauty and spa sector often face severe competition and, as a result, struggle to attract enough customers. EDDM can help them build interest and expose themselves. Sending branded custom brochures with some kind of discount will definitely help stir local curiosity about their services.

Home Improvement (Carpet Cleaning, Home Cleaning)
People oftentimes tend to ignore home improvement companies until there is a specific need for them. Therefore, EDDM works well because a simple postcard detailing home improvement business services can have miraculous results. Not only does it remind people about needs they’ve ignored for too long; it also has the potential to stir people into action and consider something they had not previously considered.

Medical Doctors/Dentistry/Chiropractic
Nobody likes to admit it, but doctors and dentists are business owners as well and the reality is that they face some stiff competition for patients. To build that necessary initial loyal customer base, it is necessary to promote their services/clinics. Additionally, people often need to be reminded about, or introduced to, certain services before actually deciding to obtain them. For example, a targeted EDDM campaign could allow dentists to send brochures or postcards with discounts that might influence the choices of people in the local neighborhood such as FREE Whitening or FREE Sonicare. Also, offering flexible financing or insurance options is another great way to get responses as well. Another example that could help increase existing patients’ loyalty, might be a medical doctor sending a New Year’s calendar with important medical reminders.

Automotive (Tire Shops, Oil Change, Auto Repair)
EDDM also works great for any kind of businesses in the automotive sector. There are a lot of smart strategies that can be achieved: from sending out direct mail with catalogs of services to simple postcards reminding people that it’s time to change their tires. No matter the strategy, EDDM remains the cheapest way to advertise even not so “shiny” businesses like those in the automotive industry.

Tax (Seasonal)
Seasonal businesses, such as those providing tax services, often have a very short period of time to target potential customers. In those cases, it’s essential that they optimize their communication efforts and attract as many people as possible. A full color EDDM postcard designed with a great Call to Action can help these business owners reach out to a large number of potential customers, in a tangible way, with the greatest time efficiency.

There are numerous benefits of an EDDM campaign for your own business and Printing Solutions can help you achieve them. We offer direct mail marketing services for postcards, brochures and other direct mail products. In addition, we offer high quality design services and can create the marketing piece that will help you spread your message with confidence!

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